Winona Radio - The Power of Six in Winona, Minnesota

KAGE COUNTRY 1380 AM KG 95.3 FM KWNO 1230 AM CD COUNTRY 99.3 SOFT ROCK 101.1 KHME
Tri Oval Speedway - 3 Miles North of Fountain City on 35





Employment Opportunities Employment Opportunities at Winona Radio


There are many exciting and rewarding careers in broadcasting. Winona Radio is looking for people who are hard working and driven to succeed. Throughout the year Winona Radio has career opportunities in sales, programming, and administration. Individuals and organizations are encouraged to contact Winona Radio so that we can keep qualified applicants informed of career opportunities. Contact ppapenfuss@winonaradio.com or call 452-4000 and ask for Human Resources.Winona Radio lists job openings at http://www.mnworks.org



EEO PUBLIC FILE REPORT
A station must place a completed EEO Public File Report in the public inspection file annually on the anniversary of the deadline for filing its license renewal application. 12/1
KAGE (AM), KAGE-FM, KHME (FM), KWNO (AM) & KWNO-FM
EEO Public File Report
Covering the Period from December 1, 2006 - November 30, 2007
I. Vacancy List
See Section II, the "Master Recruitment Source List" ("MRSL") for recruitment source data
Job Title Recruitment Sources ("RS") Used to Fill Vacancy RS Referring Hiree
1. Account Manager 1, 2, 6 1
2.Account Manager 1, 2, 6 2
3. Sales Assistant 1, 6 1
4.Account Manager 1, 2, 6, 1
5.Account Manager 1, 6, 9 6
6.Announcer 7, 9 9




KAGE (AM), KAGE-FM, KHME (FM), KWNO (AM) & KWNO-FM
II. Master Recruitment Source List ("MSRL")
RS Number RS Information Source Entitled to Vacancy Notification? (Yes/No) No. of Interviewees Referred by RS over reporting period
1 Minnesota Department of Employment & Economic
Development
www.mnworks.org
Minnesota Workforce Center Job Bank
Y 20
2 www.winonaradio.com
752 Bluffview Circle
Winona, MN
507-452-4000
Contact: Jean Ristow
N 2
3 Winona State University
Johnson & Sanborn Streets
Winona, MN
507-457-5340
Contact: Vicki Decker
N 0
4 St. Mary's University
700 Terrace Heights
Winona, MN
507-457-1457
Contact Dean Beckman
N 0
6 On Air Announcements on SEU stations N 10
7 Brown College
1440 Northland Drive
Mendota Heights, MN
Fax: 651-905-3550
Phone: 651-721-2179
Contact: Karol Bauumeister
N 6
8 Minnesota Broadcasters Association
3517 Raleigh South
St. llouis Park, MN
800-245-5838
Contact: Jim DuBois
N 0
9 Walk In N 4
10 KQAL
Winona State University
P.O. Box 5838
Winona, MN
507-453-2222
Contact: Ajit Daniel
N 0
11 Mainstreet Marketing and Promotions
4517 Minnetonka Blvd, Suite #104
N 0
12 Posting at 8/16/06 Job Fair N 0
Total Interviewees Over Reporting Period 42




KAGE (AM), KAGE-FM, KHME (FM), KWNO (AM) & KWNO-FM
III. Recruitment Initiatives
Type of Recruitment Initiative
(Menu Selection)
Brief Description of Activity
1 Hosted Job Fairs 3/21/07-The SEU sponsored the Winona Radio job fair at the Quality Inn in Winona, MN.
Station personnel provided general information about jobs at the SEU. The SEU's manager/owner, sales department assistant, and salespersons participated in this event.

8/22/07-The SEU sponsored the Winona Radio job fair in Winona, MN. Station personnel distributed information regarding employment at the SEU and current openings. The SEU's manager/owner, sales department assistant, and salespersons participated in this event.
2 Participated in Events Related to Career Opportunities in Broadcasting 6/5/07 students from Madison School toured the SEU and visited with announcers and the news director. The SEU's operations manager and morning announces participated in these events.

3/26/07 – 3/30/07 Bluffview Montessori School student job shadowed KHME morning show announcer.

4/2/07 – 4/4/7-A senior at Winona Senior High job shadowed the afternoon announcer on KWNO.

12/12/06-Two Winona State University students shadowed KHME and KAGE-FM announcers . They were in a beginning broadcasting program.

4/13/07-Two La Crosse State University students visited with operations manager to learn about profiles of stations for their broadcasting class.

3/22/07-KWNO morning announcer spoke to Winona State University interviewing class and was interviewed regarding his news background and experience.

9/27/07-KWNO morning announcer spoke to Winona State University broadcasting class.

1/22/07-4/26/07- Student from St. Mary’s University did an internship for class credit to learn about a radio station operation, with emphasis on event planning.





There are many exciting and rewarding careers in broadcasting. Winona Radio is looking for people who are hard working and driven to succeed. Throughout the year Winona Radio has career opportunities in sales, programming, and administration. Individuals and organizations are encouraged to contact Winona Radio so that we can keep qualified applicants informed of career opportunities. Contact ppapenfuss@winonaradio.com or call 452-4000 and ask for Human Resources.Winona Radio lists job openings at http://www.mnworks.org

EEO PUBLIC FILE REPORT
A station must place a completed EEO Public File Report in the public inspection file annually on the anniversary of the deadline for filing its license renewal application. 12/1
KAGE (AM), KAGE-FM, KHME (FM), KWNO (AM) & KWNO-FM
EEO Public File Report
Covering the Period from December 1, 2005 - November 30, 2006
I. Vacancy List
See Section II, the "Master Recruitment Source List" ("MRSL") for recruitment source data
Job Title Recruitment Sources ("RS") Used to Fill Vacancy RS Referring Hiree
1. Account Manager 1-6 6
2.Account Manager 1-6 6
3. Assistant News Director/Announcer 1-4, 6-8, 10-12 8
4.Account Manager 1-6,9 2
5.Account Manager 1-6 6
6.Account Manager 1-6 9




KAGE (AM), KAGE-FM, KHME (FM), KWNO (AM) & KWNO-FM
II. Master Recruitment Source List ("MSRL")
RS Number RS Information Source Entitled to Vacancy Notification? (Yes/No)No. of Interviewees Referred by RS over reporting period
1 Minnesota Department of Employment & Economic
Development
www.mnworks.org
Minnesota Workforce Center Job Bank
Y 21
2 www.winonaradio.com
752 Bluffview Circle
Winona, MN
507-452-4000
Contact: Jean Ristow
N 0
3 Winona State University
Johnson & Sanborn Streets
Winona, MN
507-457-5340
Contact: Vicki Decker
N 0
4 St. Mary's University
700 Terrace Heights
Winona, MN
507-457-1457
Contact Dean Beckman
N 0
5 Minnesota State College-Southeast Technical
1250 Homer Road
Winona, MN 55987
507-453-2700
Attn: Cindy Kottke
N 0
6 On Air Announcements on SEU stations N 17
7 Brown College
1440 Northland Drive
Mendota Heights, MN
Fax: 651-905-3550
Phone: 651-721-2179
Contact: Karol Bauumeister
N 3
8 Minnesota Broadcasters Association
3517 Raleigh South
St. Louis Park, MN
800-245-5838
Contact: Jim DuBois
N 2
9 Walk In N 1
10 KQAL
Winona State University
P.O. Box 5838
Winona, MN
507-453-2222
Contact: Ajit Daniel
N 0
11 Mainstreet Marketing and Promotions
4517 Minnetonka Blvd, Suite #104
Minneapolis, MN 55416
952-927-4487
Contact: Tom Kay
N 0
12 Posting at 8/16/06 Job Fair N 0
Total Interviewees Over Reporting Period 44




KAGE (AM), KAGE-FM, KHME (FM), KWNO (AM) & KWNO-FM
III. Recruitment Initiatives
Type of Recruitment Initiative
(Menu Selection)
Brief Description of Activity
1 Hosted Job Fairs 12/7/05-The SEU sponsored the Winona Radio job fair at the Quality Inn in Winona, MN.
Station personnel provided general information about jobs at the SEU. The SEU's manager/owner, sales department assistant, and salespersons participated in this event.

5/3/06-The SEU sponsored the Winona Radio job fair at the Quality Inn in Winona, MN. Station personnel distributed information regarding employment at the SEU and current openings. The SUE's manager.owner, sales department assistant, and salespersons participated in this event.

8/16/06-The SEU sponsored the Winona Radio job fair in Winona, MN. Station personnel distributed information regarding employment at the SEU and current openings. The SEU's manager/owner, sales department assistant, and salespersons participated in this event.
2 Participated in Events Related to Career Opportunities in Broadcasting 2/6/06, 2/7/06, 11/21/06, and 11/22/06-Junior and senior students from Winona Senior High communication classes toured the SEU and visited with announcers and the news director. The SEU's operations manager and morning announces participated in these evernts.

2/14/06-Winona State University student job shadowed the sales assistant, who explained her job and involved the student in an on-air Valentines' Day shopping bit.

3/23/06-A senior at Winona Senior High job shadowed the news director beginning at 6 a.m. and followed him throughout the day. The student had previously met the news director and had an idea of what the news director's work was about. The student is considering a career doing this sort of work.

3/20/06 to 3/23/06-Two eighth-grade students from Bluffview Montessori school job shadowed various SEU announcers and other employees, dividing their time among the stations in the SEU. They were interested in careers related to on-air work.

4/18/06-Two Winona Senior High students job shadowed the SEU's KG-95.3 morning announcer from 6 a.m. to noon.

5/23/06-A Winona Senior High student job shadowed SEU announcers.

5/25/06-A Winona Senior High student job shadowed SEU announcers.

10/5/06-Class presentation-The KWNO morning announcer gave a presentation on news gathering and writing to a news wtriting class at Winona State University.

3 Participating in EEO training 10/24/06-The SEU manager and operations manager attended an EEO seminar sponsored by the Minnesota Broadcasters Association in Winona, MN.




KAGE (AM), KAGE-FM, KHME (FM), KWNO (AM) & KWNO-FM
EEO Public File Report
Covering the Period from December 1, 2004 - November 30, 2005
I. Vacancy List
See Section II, the "Master Recruitment Source List" ("MRSL") for recruitment source data
Job Title Recruitment Sources ("RS") Used to Fill Vacancy RS Referring Hiree
1. Announcer 1-3, 5-8, 12-14 7
2.Bookkeeper 1-5, 8, 13 5
3. Morning Show Host KHME 1-3, 5-7, 13-14 6
4.Account Manager 1, 2, 5, 10 5
5.Assistant News Director/Announcer 1, 3, 6-7, 9, 13-17 9
6.Sales Assistant 1-5, 13, 16 1
7. Announcer 1-3, 5-7-8, 11, 13, 15-16 1
8. Account Manager 1-2, 4-5, 8 8
9. Account Manager 1-2, 4-5,9 9
10. Sales Assistant 1-5, 8, 13, 16 4




KAGE (AM), KAGE-FM, KHME (FM), KWNO (AM) & KWNO-FM
II. Master Recruitment Source Linst ("MSRL")
RS Number RS Information Source Entitled to Vacancy Notification? (Yes/No)No. of Interviewees Referred by RS over reporting period
1 Minnesota Department of Employment & Economic
Development
www.mnworks.org
Minnesota Workforce Center Job Bank
Y 24
2 www.winonaradio.com
752 Bluffview Circle
Winona, MN
507-452-4000
Contact: Jean Ristow
N 1
3 Winona State University
Johnson & Sanborn Streets
Winona, MN
507-457-5340
Contact: Vicki Decker
N 1
4 Minnesota State College-Southeast Technical
1250 Homer Road
Winona, MN 55987
507-453-2700
Contact: Chris Humble
N 1
5 On Air Announcements on SEU stations N 10
6 Brown College
1440 Northland Drive
Mendota Heights, MN
Fax: 651-905-3550
Phone: 651-905-3400
Contact: Karol Bauumeister
N 7
7 Minnesota Broadcasters Association
3517 Raleigh South
St. Louis Park, MN
800-245-5838
Contact: Jim DuBois
N 1
8 Employee Referral N 4
9 Internal Promotion N 4
10 Word of Mouth N 1
11 Job Fair N 1
12 www.radioonline.com N 0
13 St. Mary's University
700 Terrace Heights
Winona, MN
507-457-1457
Contact: Dean Beckman
N 0
14 Northland Community & Technical College
1101 Highway 1E
Theif River Falls, MN, 56701
218-681-0701
Contact: Donna Quam
N 0
15 KQAL
Winona State University
P.O. Box 5838
Winona, MN
507-453-2222
Contact: Ajit Daniel
N 0
16 Project Fine
202 W. 3rd St
Winona, MN 55987
507-452-4100
Contact: Fatima Said
N 0
17 Mainstreet Marketing and Promotions
4517 Minnetonka Blvd, Suite #104
Minneapolis, MN 55416
952-927-4487
Contact: Tom Kay
N 0
Total Interviewees Over Reporting Period 55




KAGE (AM), KAGE-FM, KHME (FM), KWNO (AM) & KWNO-FM
III. Recruitment Initiatives
Type of Recruitment Initiative
(Menu Selection)
Brief Description of Activity
1 Hosted Job Fairs 8/17/05-The SEU sponsored the WInona Radio Job Fair in Winona, MN. The job fair promoted careers in broadcasting. Station personnel also answered participants' questions. The SUE's manager and owner participated in the event along with other SEU employees.
2 Participated in Events Related to Career Opportunities in Broadcasting 2/7/05 and 2/8/05-A Winona Senior High communications class toured the SEU's facilities and discussed what was involved in their jobs and career possibilities with announcers.

2/23/05-A morning announcer spoke to a St. Mary's University Media Commuinications class about how radio works today and about careers in radio.

May and June 2005-Two afternoon announcers mentored a Winona Senior High School student about a career in radio. The student spent eight hours over a two-week period observing the announcers and gaining hands-on experience as an announcer

10/20/05 and 10/22/05-A Winona Senior High School student job shadowed the SEU's sports director. The student observed the sports director gather and read reports for the morning sports reports. The sudent also learned how to prepare to broadcast sporting events and observed the sports director invterviewing coaches.

10/22/05-A Winona Senior High School student observed the sports director and play-by-play announcers broadcast the Winona State football game. The student learned how to set up the necessary equipment and listened to the broadcast with the announcers. The student also had the opportunity to speak over the air with the announcers during the game.

11/28/05 and 11/29/05-A Winona Senior High School communications class toured the SEU's facilities, talked to announcers about career options, and discussed what was involved with announcer jobs.





Full Time Vacancies Filled During Past Year 12/1/03 – 11/30/04
Job title Source
Date filled
1. Sales Representative 12/15/03
2. Sales Representative 2/2/04
3. Announcer 7/23/04
4. Bookkeeper/traffic 8/23/04
5. Bookkeeper/traffic 9/27/04
Recruitment/Referral Sources Used to Seek Candidates for @ Vacancy
1. Job Title: Sales Representative 12/15/03 ,
Workforce Ctr Web site mnworks.org no
Winona Radio on air 752 Bluffview Circle 452-4000 yes
Winona Post John Edstrom 64 E. 2nd St. 452-1262 no
Winona Radio.com Jean Rhyner 752 Bluffview Circle 452-4000 yes
2. Job Title: Sales Representative 2/2/04
Source Contact Address Phone Hired?
Workforce Ctr Web site mnworks.org no
Winona Radio on air 752 Bluffview Circle 452-4000 yes
Winona Post John Edstrom 64 E. 2nd St. 452-1262 no
Winona Radio.com Jean Rhyner 752 Bluffview Circle 452-4000 yes
3. Job Title: Announcer 7/23/04
Workforce Ctr Web site mnworks.org no
SMU Career Svc 700 Terrace Heights 457-1478 no
MBA Jim DuBois 800-245-5838 no
Brown College Terry Miler 1440 Northland Dr.651-905.3400 yes
Mendota Heights MN 55120
KQAL Ajit Daniel WSU 453-2222 no
Current Employee no
4 & 5. Job Title: Bookkeeper/trafficWorkforce Ctr Web site mnworks.org yes
SE Tech Chris Humble 1250 Homer Road no
Total number of persons interviewed for all full-time vacancies filled during the past year: 26
Total Number of interviewees for all full-time vacancies filled during the past year per recruitment/referral sources.
Brown College 2
Unsolicited 1
MN Job Svc 5
On air 7
Web site 3
On staff 1
WSU 3
SE Tech 2
Winona Post 2
EEO PUBLIC FILE REPORT
A station must place a completed EEO Public File Report in the public inspection file annually on the anniversary of the deadline for filing its license renewal application. 12/1
Full Time Vacancies Filled During Past Year ending 12/1/03:
1. Sales Representative 6/26/03
2. Announcer 8/7/03

Recruitment/Referral Sources Used to Seek Candidates for Each Vacancy:
1. Job Title: Sales Representative 6/26/03
Workforce Ctr, Web site, mnworks.org
SMU, Career Svc, 700 Terrace Heights,457-1478
Project Fine, 62 W. 3rd, 452-4100
WSU, Career Svc, wsu, 457-5340
SE Tech, Christine Humble, 1250 Homer Rd., 453-2700
MBA, Jim DuBois, 800-245-5838
Brown College, Terry Miller, 1440 Northland Dr., Mendota Heights MN 55120, 651-905.3400
KQAL, Ajit Daniel, WSU, 453-2222
Winonaradio.com web site
Winona Radio, on air
Referred by Current Employee - hired

2. Job Title: Announcer, 8/7/03
Workforce Ctr, Web site, mnworks.org
SMU, Career Svc,, 700 Terrace Heights, 457-1478
Project Fine, 62 W. 3rd, 452-4100
WSU, Career Svc, WSU, 457-5340
MBA, Jim DuBois, 612-926-8123
Brown College, Terry Miller, 1440 Northland Dr., Mendota Heights MN 55120, 651-905.3400, hired
KQAL, Ajit Daniel, WSU, 453-2222
Winonaradio.com web site
On staff hired

Total number of persons interviewed for all full-time vacancies filled during the past year: 26
Total Number of interviewees for all full-time vacancies filled during the past year per recruitment/referral sources:
Brown College 2
MBA 2
Unsolicited 1
MN Job Svc 10
On Air 6
Web site 2
Staff referral 1
On staff 2

Outreach Activities 12/1/03 - 11/30/04
1. On-Air ongoing recruitment announcement
2. Website announcement
3. Feb. 11 and 12, 2004 Steve Wiltgen’s Winona Senior High class toured the studios and visited with Aaron Taylor, KG-95.3 morning announcer. He toldthem what it’s like to be an announcer and how he got there.
4. March 22 Les Guderian, sales manager, spoke to the marketing class at Western Wisconsin Technical College in La Crosse regarding radio advertising and marketing, What it’s like to be in radio and what opportunities exist in the radio field.
5. A Winona Senior High School student worked with announcer for four days. He had previously done a job shadow program. This was to assist him in selecting an appropriate college and course of study. He was working with a counselor in a special program.
6. Winona Senior High student observed and interacted with announcers second semester for course credit. Student plans to attend broadcast school.
7. Summer – a college student worked May through August an internship on the air for which he was granted class credit. He worked shifts on KAGE-AM and KHME-FM at various day parts. His work included interviewing, reading news, show host and voice tracking.
8. Sponsored job fair at Winona Mall July 14 at Winona Mall at which information and personnel were available.

Outreach Activities to 12/1/03
1. On-Air ongoing recruitment announcement
2. Website announcement
3. Tip Jaworski, Winona Radio production director, spoke to the Advertising Club atWSU. About 30 students attended. He spoke about how a radio station works in General and particularly how promotions work. Tip is a graduate of WSU.
4. Dave Dicke spoke to the Introduction to Media class at SMU. Dave works on the airand is program director of KHME and he is also in sales. He gave an overview of howa radio station works and how music is selected. Class professor is Dean Beckman, former Winona Radio employee.
5. Pat and Jerry Papenfuss spoke to a WSU student broadcasting organization. Focus ofthe presentation was planning your career in broadcasting. Students represented a varied group who were interested in writing copy foradvertising to on-air and news. Focus was to define what you consider career success and then taking steps to achieve it.
6. Winona Senior High junior served career mentorship 4/22 5/22. Each afternoon,Monday through Friday student spent time with K.C. O'Dea in the KG-95.3 studio.Student had a chance to see what an announcer and news person's job is like on aDaily basis. Toward the end of this time student was allowed to talk on the air.Student is interested in pursuing a career in broadcasting and did this project withthe expectation that it would help student decide if it is a good fit.
7. 11/24 & 26 Announcers spoke to Steve Wiltgen's Winona Senior High Schoolcommunications classes. The classes spent an hour in the studios and news room.Announcers described and demonstrated the work they do. Bob Sebo, Darryl Smelserand Aaron Taylor participated. They also described how they became announcers and news persons.

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