The board of directors for what is now known as the La Crosse Performing Arts Center will announce the new name of the building Wednesday, January 9th.
       
The event will occur at 1:30 p.m. at the intersection of Front and King Streets, the site of the La Crosse Performing Arts Center.

Construction for the La Crosse Performing Arts Center began just over a year ago, November 16th. The facility, which is scheduled to open January 19th, is a collaborative venue supporting the missions of La Crosse Community Theatre and Viterbo University.