Pamela Maas is chief officer of Business Development & Marketing at Gundersen. She says that as the system has grown outside the immediate La Crosse and Winona areas, the word "Lutheran" created confusion for people who didn't realize Gundersen was a health care system. Gundersen's La Crosse medical center will continue to be known as Gundersen Lutheran.
Recently Mayo Health Systems announced that Saint Mary's and Methodist Hospitals in Rochester were also losing their religious monickers. Saint Mary's and Methodist are being rebranded as Mayo Clinic Hospital.