Western Technical College in La Crosse is offering a Sales Management pathway program at no cost to qualified students.

The pathway approach allows students to earn credentials that lead to jobs and, if the student is interested, to progress through the pathway to career advancement and qualifications.

In October of 2013, Western Technical College was awarded a Federal grant which helped them create an industry validated curriculum for high demand jobs in the La Crosse area.

The new pathway consists of four credentials that lead to family wage jobs: Front Line Service Certificate, Customer Service certificate, Sales Representative technical diploma, and Sales Management associates degree.

The courses will be offered at the La Crosse campus and in the evening.  To be considered for free tuition, students must be 18, accepted to Western, and attend an information session. The next information sessions will be held August 12th and 21st, from 5:00 p.m. to 6:00 p.m. in the Business Education center.

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