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AUCTION/SHOPPING SHOW
WHAT IS THE AUCTION/SHOPPING SHOW?
The KG Country Auction and the KWNO 12-3-0 Home Shopping Show are unique ways to market
your business with guaranteed results! We will display your products or services, Monday -
Saturday, on KG Country and KWNO at discounted prices. As your merchandise sells you will be
credited with 100% of the retail value in prepaid advertising!
WHAT ARE THE BENEFITS OF THIS PROGRAM?
1st How do you like the idea of not writing a check for your radio advertising? We take the
responsibility of proving that our audience is interested in the products and services you offer.
2nd Your business receives extra, and in effect, FREE advertising while we offer your products
and/or services over the air to our radio audience.
3rd You receive added exposure through our ads in the Winona Post.
Once the certificates sell, you'll use your advertising credit like cash! As your merchandise
sells, you'll be able to purchase commercials at your regular ad rates.
HOW DOES IT WORK?
First, determine your advertising budget - the amount of your budget will be equivalent to the retail price of the products and/or services you will offer on the auction. The merchandise is offered to the public at an attractive discount, typically 30% off, or in some cases actually offered for bids with the highest bidder winning. The consumer will bring the certificate provided by Winona Radio, or your unique certificate, to you for redemption. Your advertising budget will become available to you begin planning and scheduling your commercials once your certificates have been sold.
IN SUMMARY…
The three major benefits to you for participating in this widespread and unique advertising program are:
1. Building an advertising budget with no cash outlay.
2. Increased customer base and in-store traffic.
3. "Free" advertising while Winona Radio promotes your products and/or services for sale on the
air and in our exclusive Winona Post ads.
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